Nothing scares away potential buyers more than sloppy real estate copy, with over-the-top promises that can’t live up to the hype.
How I Got Into Real Estate Copywriting
Just three months into our first year of marriage, my husband and I were already jumping into one of the most stressful things a newly married couple can do: buying and renovating a house.
I still remember how terrible the copy was for the condo we’d eventually purchase. The “recently remodeled kitchen” was not only outdated and dirty, but we’d come to find out that porous tile flooring was used for the countertops. The “spacious backyard” was a cement patio no bigger than a typical apartment balcony. The listing even promised a fireplace that did not exist. We could barely wait to get the keys, just so we could start demo work.
With content that was so obviously exaggerated (and in some aspects completely false), and photographs that displayed a cluttered and unkempt living space, it was no surprise this property sat on the market for months and months.
Two years after purchasing and renovating our first little home, we found out that we were expecting our first child. Despite all the work that we had put into it, we decided it was best to sell the condo that we would soon be growing out of.
We are incredibly lucky to have a real estate agent, who is not only a family member, but also really good at what she does. In order to save on costs wherever possible, she asked me to write some copy for the listing. I was happy to do so, because this home was important to me, and I wanted potential buyers to realize just how special it was. With carefully crafted content, some staging magic, and beautiful photographs, it didn’t take long for the phone calls to start coming in; and within just a couple of days of the listing going live, we got our first offer.
Real Estate Copywriting & Content Marketing Services:
- Copy for listings, full-page ads, and highlight sheets
- Blog posts and website content
- Social media content
- Email marketing content
What I Can Do For Your Real Estate Business
Listings & Other Marketing Copy
For many clients, buying and selling a home isn’t just business as usual, it’s an emotional decision and a nerve-wracking process. I have experienced this first hand, and that is why I want to help make this process a little less stressful for your clients.
I use my personal experiences as a buyer and a seller to create honest, yet effective and alluring content for your real estate listings, that will help attract the attention of your target buyer.
No one likes a scam, and that’s what cheesy and over-the-top real estate copy feels like. Let’s go back to my first home purchase. Had the listing agent found a way to articulate that the true value of this condo wasn’t it’s current interior design (or lack there of), it may have sold in the first month. Yes, the condo was in a bit of a rough shape, but it had good bones, and better yet, it was in a very sought-after area with highly rated schools and world famous beaches within just a few miles.
To get potential buyers in the door, you need copy that is not only of professional quality, but that uniquely highlights the appeal of the home and the local market. That’s where I come in. I can create copy that will have potential buyers imagining life in a home they haven’t yet seen in person. The goal is to get buyers to fall in love with a house (or at least to fall in love with the potential of a house) before that first walk-through.
Blog Posts & Social Media Content
Is your real estate business social? If not, you’re seriously missing out. Blog posts and social media are key components to successful SEO.
If you don’t already have a blog page set up on your website, now is the time. Blogging about topics that interest home-buyers and sellers not only drives traffic to your website, but it also establishes you as an authority in your niche. Topics such as “5 Things To Do Before Listing Your House For Sale” and “7 Home Inspection Red Flags” bring value, and can keep readers on your site long enough that they may even click through to check out your services.
You may already be on LinkedIn, but what about Facebook? I’m not talking about your personal profile, filled with cute pictures of your kids and funny memes. Your real estate business needs a Facebook page. It’s a great place to showcase your work, and share content from your website. Want an easy way for friends and family to refer your business? Your Facebook page can be shared with potential clients with just a click of a button!
I know what you’re thinking, “who has the time?”. I get it, you’re really busy and you just want to focus on helping your clients buy and sell homes. If you would like to incorporate a blog and social media into your business strategy, but don’t have the time or the wherewithal, I’m your girl!
I can create blog and social media content for your business that is authentic, compelling, and informative to help drive traffic to your site and expand your reach.
If you’d like to discuss my services in greater detail, would like samples of my work, or would like to request a quote, please fill out the contact form below.
I look forward to working with you!